Two Steps Back: “The Week” is weak.

IMG_7349There are plenty of reasons I haven’t  posted much lately, but it took this little media gift to send me scurrying back to my blog.

The Week arrived in my U. S. Mail box yesterday. That’s right, a magazine with Santa on the cover arrived on January 6, 2014. It’s dated December 27, 2013, so they even published it after Christmas thinking that Santa was the best cover story. It came with a paper cover inviting me to subscribe. A quick glance though this new aggregator revealed that I had read – literally – 95% of all the articles or topics (I missed the crossword, incest in Australia and a piece on Vespas.) None of the pieces – none – contained any news from the past week – and it’s all content that has already appeared on the web. It does turn out to be a good guide to the sites that provide (reasonably) hard, accurate news, but then again all you would need to do is subscribe to the Times and you’d have the news at least within 24 hours of it breaking instead of three weeks late. I love paper, I love type, I love design. Part of me sincerely wants something like this that fills a real because I miss paper, I really do. But I am addicted to immediacy and now I am paid to feed that addiction through social media and journalism, so my complaints are only that.

IMG_7350

The type is too small for the folks who would actually read this publication.

You know, The Week would actually be a great publication for doctor’s offices and nursing homes – for anyone who has limited or no access (or interest in) the Internet. Except the type is too small for anyone over 55.

4 thoughts on “Two Steps Back: “The Week” is weak.

  1. But if it really should be aimed at an older population, then I would counter that people over 40 should be designing it. But it seems to me that the best designs and sites are collaboration between people of all ages – who embrace and learn all kinds of media. Flexibility, adaptability and wisdom are what counts. Oh, and good sense of design.

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